Nielsen Cable Data

NIELSEN CABLE DATA
(Beginning with the Nov03 survey period)
 

Data Available to Cable Systems only				Data Available to both Agencies & Cable Systems
DMA Considers total TV households. This includes households whether or not they subscribe to cable (includes satellite, antenna, etc). This data is customordered by each cable system, except for TVS data.		C-DMA Considers ONLY TV households with hard wired cable. This data is customordered by each cable system, except for TVS data	SYS The SYS, SYS-2, SYS-3, etc. cuts of data are custom geographies that cable systems order from Nielsen. The custom geographies usually represent a group of zip codes or headends that the cable system covers.	DMA – Nielsen TVS Considers total TV households. This includes households whether or not they subscribe to cable (includes satellite, antenna, etc). Is syndicated (meaning all agencies & cable systems get the same cut of data).	C-DMA – Nielsen TVS Considers ONLY TV households with hard wired cable. Is syndicated (meaning all agencies & cable systems get the same cut of data).
Nielsen NHI Cable - aka Quarter Hour • Data is provided for each quarter-hour, each day 5a-5a. • Includes some program names. Examples: Yourtown DMA Report Nov01 DMA Nielsen NHI # Yourtown Nov01 SYS Nielsen NHI #	Nielsen LCR Cable - aka Expanded Basic • Data is provided for each hour, each day, 5a-5a. • No program names. Examples: Yourtown Cable HH Nov01 CDMA Nielsen LCR # Yourtown Total HH Nov01 DMA Nielsen LCR #	Nielsen LCR Cable- aka Basic • Data is provided for each hour, M-F avg and Sa-Su avg., 5a-5a. • No program names. Examples: Yourtown Cable HH Nov01 CDMA Nielsen LCR # Yourtown Total HH Nov01 DMA Nielsen LCR #	Nielsen Custom Cable - aka CAP (Cable Audience Profiles) • Metered national data indexed down to a local market level. • Data is provided for each hour, M-F avg and Sa-Su avg., 5a-5a. • No program names. • Limited to 40 networks that are set by Nielsen – no customization. Examples: Yourtown Cable HH Nov01 C-DMA Nielsen Custom #	Nielsen TVS • Data is provided for each quarter-hour, each day 5a-5a. • Includes program names. • Stations/Networks (including DMA TV stations, non-DMA TV stations and Cable Networks) with 2.5% cume reportability will be included. Examples: Yourtown Nov03 DMA Nielsen Yourtown Nov03 C-DMA Nielsen #