NIELSEN PLAYBACK DATA STREAMS - LOCAL MARKET
VIEW Survey (Total Viewing Source TVS)
Before January 2010:
| Playback Type | Local People Meter | Metered | Diary |
| Live Only | Live only, no playback included. | ||
| Live + 3 | Live plus playback within 3 day interval (75 hour.) | Live plus playback within 3 day interval (75 hour.) | |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) | |
| Live + 1 | Live plus playback within 24 hours interval. |
After January 2010 through March 2010:
| Playback Type | Local People Meter | Metered | Diary |
| Live Only | Live only, no playback included. (See Note below.) | ||
| Live + Same Day | Live plus playback within the same day. | Live plus playback within the same day. | |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) | |
| Live + 1 | Live plus playback within 24 hours interval. |
NOTE After March 2010, Live Only Survey data will only be available via spreadsheet for comparison purposes
and no longer available in FreeWheel software.
After March 2010 through August 2010:
| Playback Type | Local People Meter | Metered | Diary |
| Live Only | Live only, no playback included. (See Note below.) | ||
| Live + Same Day | Live plus playback within the same day. | Live plus playback within the same day. | |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) | |
| Live + 1 | Live plus playback within 24 hours interval. |
NOTE Live+3 data stream for the January, February, and March 2010 surveys that had been discontinued will be
produced and released by Nielsen in May 2010.
Beginning September 2010 (Total Viewing Source Format Change to Local Monthlies):
| Playback Type | Local People Meter | Metered | Diary |
| Live Only | Live only, no playback included. (See Note below.) | ||
| Live + Same Day | Live plus playback within the same day. | Live plus playback within the same day. | |
| Live + 3 | Live plus playback within 3 day interval (75 hour.) | Live plus playback within 3 day interval (75 hour.) | |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) | |
| Live + 1 | Live plus playback within 24 hours interval. |
NOTE Live Only surveys between April 2010 and August 2010 will be released at a later time by Nielsen.
STORM Overnights (Local Dailies)
Before January 7, 2010:
| Playback Type | Local People Meter | Metered |
| Live Only | Live only, no playback included. | Live only, no playback included. |
| Live + 3 | Live plus playback within 3 day interval (75 hour.) | Live plus playback within 3 day interval (75 hour.) |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) |
After January 7, 2010 through August 25, 2010:
| Playback Type | Local People Meter | Metered |
| Live + Same Day | Live plus playback within the same day. | Live plus playback within the same day. |
| Live + 3 | Live plus playback within 3 day interval (75 hour.) | Live plus playback within 3 day interval (75 hour.) |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) |
After August 26, 2010:
| Playback Type | Local People Meter | Metered |
| Live Only | Live only, no playback included | Live only, no playback included |
| Live + Same Day | Live plus playback within the same day. | Live plus playback within the same day. |
| Live + 3 | Live plus playback within 3 day interval (75 hour.) | Live plus playback within 3 day interval (75 hour.) |
| Live + 7 | Live plus playback within 7 day interval (168 hours.) | Live plus playback within 7 day interval (168 hours.) |
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