Cable entities are called NETWORKS, not stations.
Cable Networks can be sold together and are known as “Roadblocks.” Commercials are usually scheduled to air at
about the same time on all networks. It is similar to selling COMBOS in radio.
Interconnects: They sell different cable companies in the same market (like local rep firms).
The complete FreeWheel Cable software system includes the following:
- VIEW for Cable
- Cable Inventory
- TIM
- Post It
- Cable Zones Maintenance
- Q-VIEW/CableQual
- VIEW Reports
- Program Viewer for Tribune data
Potential Cuts of Data Ordered: (some reports may be proprietary, i.e. only available to the original subscribing cable system)
- DMA (all households in the DMA including satellites households)
- C-DMA (cable households within the DMA)
- SYS (any other Geography by county, system, etc.)
Cable Data Information
There are 4 Types of Cable Data from Nielsen:
Rated:
Basic Tape (LCR) GOODRated:
Comprised of hour by hour MF average (no individual day data)
Sat and Sun consist of the following broad dayparts:
6A-8A, 8A-12N, 12N-7P, 7P-9P and 9P-2A
No program names
Expanded Basic Tape (known as the Tapscan format) (LCR) BETTER
Comprised of Hour by Hour on individual days (M-SU)
No program names
Ordered most by cable systems
Quarter Hour Data Tape (NHI) BEST
Has program names
Similar to Syndicated Broadcast TV Reports
Ordered by a few cable companies
Quarter Hour Data Tape (TVS) BEST
Has program names
Replaces the Syndicated Broadcast TV Reports – includes broadcast and cable
Ordered by agencies as well
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