UNDERSTANDING TRI-CITIES FOR NIELSEN AND ARBITRON
In order to do Multi-media research and reporting in STRATA VIEW, the STRATA Market Codes must be the same for the Nielsen and Arbitron surveys.This means that the survey selection box may display a different market name for some markets than the Market label that shows in a STRATA view. This
led us to create more descriptive names than those given by the Data Providers.
Nielsen
Actual Market Name Johnson City-Kingsport-Bristol
Database Description in VIEW Johnsn City-Kngsprt-Bristl
STRATA Market Code JCK
STRATA VIEW label Tri-Cities, TN-VA [survey period] DMA Nielsen
Nielsen Numeric Market Code 131
Actual Market Name Richland-Kennewick-Pasco, WA
Database Description in VIEW Tri-Cities Area Special
STRATA Market Code TRC
STRATA VIEW label Tri-Cities Area Special [survey period] DMA Nielsen
Nielsen Numeric Market Code 53
Arbitron
Actual Market Name Johnson City-Kingsport-Bristol
Database Description in VIEW Johnsn City-Kngsprt-Bristl
STRATA Market Code JCK
STRATA VIEW label Johnson City-Kingsport-Bristol [survey period/geography] Arbitron
Arbitron Numeric Market Code 345
Actual Market Name Richland-Kennewick-Pasco, WA
Database Description in VIEW Tri-Cities (Ric-Ken-Pas)
STRATA Market Code RKP
STRATA VIEW label Tri-Cities, WA (Richland-Kennewi [survey period/geography] Arbitron
Arbitron Numeric Market Code 371
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