SBMS to Eleven to AEInbox Workflow - Comcast Spotlight

Cable AE sends buyer an SCX file

It is recommended that multi-zone schedules be built with each zone having its own schedule (stacked) vs. all zones combined (merged).

• If rates and ratings by zone are important, the zones must be stacked (as opposed to merged) in the VIEW Scheduler.
• If the total rate for all zones is the only detail required, then VIEW schedule can originally be built as merged. (GRPs and invoicing will be wrong). If the VIEW schedule is originally built as merged for negotiation purposes, it is recommended to send a final version of the schedule to the buyer before the schedule is placed with all zones stacked and the correct unit costs entered how they will be invoiced.

Buyer creates schedule(s)

1. Buyer imports SCX from Cable AE into VIEW and saves it as a campaign.
2. Buyer creates the header in SBMS - similar in concept to TIM, though much more detailed (2 screens of info).

Buyer uses the"Use Existing"option to open the previously saved schedule in VIEW, and sends back to SBMS:

Note: The process of sending the schedule from VIEW to SBMS will automatically split the zones into separate schedules under the same estimate number . SBMS will divide the unit cost evenly across each zone, but will keep the total number of spots whole.

In SBMS, the buyer selects the schedules and then clicks the"Send to Eleven"button.

Note the Status column above. After receiving the following confirmation, the Status changes to' Sent' :

Eleven

In Eleven, the buyer can choose what to do with the schedules. The Status shows' Unsent' meaning the buyer has not yet released them to AEInbox. Once they send them, they will be' In Tran' (In Transit), followed by 'Sent' .

The screen above is where the buyer can select who to send these schedules to. Once assigned the first time, the AE is remembered for future schedules. The buyer sets the default AE by clicking on the zone under Rep Co and then they get the following:

IMPORTANT: If the AE' s name does not show up in this dropdown box, it means the AE is not associated to that syscode in AEInbox. The AE can add the missing syscode by clicking the Account Settings link on the main AEInbox page and adding it their list.

Additionally, when the buyer sends to AEInbox, they have the option to show/hide Rtgs/Imps:

Here' s a list of options the buyer has for each order:

Once the buyer has sent the order, it will show up in AEInbox and the AE will be notified by email. There will be a separate email for each syscode:

Revision from Buyer to Seller

Follow the same instructions as above:

• “Send to Eleven” in SBMS
• “Send Selected Unsent Order(s)” in Eleven

AEInbox

The AE can click on the link in the email above, log into AEInbox, and view the screen below. From here, AEs should be familiar with the functionality to view the orders, then confirm or reject, and/or do makegoods.

FAQs

Q. What are the differences between using schedules created as merged vs. stacked in VIEW?

A. Stacked schedules will provide the most precise detail by zone. When the schedule is created in VIEW with all the zones merged together, the following issues occur:

• The numbers of spots are misleading. Let' s say you have a 23 merged zone schedule and VIEW shows a total of 1000 spots - that' s really 23,000 spots because it' s really 1000 spots per zone. It gets more complicated because not all networks are necessarily insertable in all zones, so the total spots could be less than 23,000.
• When the merged zone schedule is submitted to SBMS and split by zone, the total population for all zones is used as the population for each zone, which makes the ratings much lower than they should be, so the GRPs are inaccurate
• When the merged zone schedule is submitted to SBMS and split by zone, the impressions are split evenly across all zones, again resulting in inaccurate ratings and then when the wrong population is factored in the GRPs are inaccurate.
• When the merged zone schedule is submitted to SBMS and split by zone, the rates are split evenly across all zones, which will not match to what was sold. The agency will not be able to reconcile the invoice to the estimate.
  Note: SBMS does offer an option to bottom-line invoice, meaning just enter a total dollar amount and total number of spots for each zone in the estimate AND it is expecting those invoices to be equal costs and equal spots for each zone.