Strata  LOCAL MARKET RENTRAK DEMO SUPPORT

Rentrak Demo Supported Surveys

Updated - 11/30/2017

Local Survey Information
Survey	New Format TV5
	Broadcast calendar definition. Broadcast weeks M-Su definition.
	Single day, quarter hour Household data and program titles between 6a-6a.
	Stations are reported as SD and HD where available. During processing, SD and HD station data are merged under the “-TV” station call letter and HD station data is reported as “-HD”.
	Stations are sorted alphabetically by call letter.
	Data delivery is monthly.
	“Rentrak” Service label will be used to identify the new Household and Age/Gender Demographic supported surveys. Already installed Rentrak Household Only data surveys will receive a new data Service label “Rentrak HH”.
Time Shift	There are no time-shifting DVR playback streams available at this time.
Household Data	Previously, Rentrak household-level metrics in STRATA used a quarter-hour crediting methodology. This methodology credits the entire 15 minutes to each station with at least five minutes of viewing. The five minutes need not be contiguous. Demographic metrics have, and will continue to, employ the average second calculation. Effective August 2015 the household-level metrics will also employ this average second calculation. For more information, please contact Rentrak Client Services.
Demo Data	Starting with the March 2013 survey, Rentrak will be providing PUTs and STRATA will be reporting these in the surveys. Any previous survey will still be based off the STRATA derived PUT estimate. ** See Demo PUT Methodology section below
	Starting with the August 2013 Survey Cable Network Rtgs will be reported for demos in 50 markets. All other markets where demos are available will have Broadcast station demo data only. ** See Market Tier and Demographic sections below
	Demo data is only available between 2a-6a EST/PST (1a-5a CST/MST). Overnight quarter hours for Demos are excluded by Rentrak.
	Demographics do not reflect viewing by individuals within a given segment. Rather, they reflect viewing by households with a member in the segment.
Market Tiers and Demo Availability	Starting with the September 2016 survey demographics are no longer available by Market Tier designation.  Rentrak now provides a standard set of demographics for the 202 reporting demographic markets. Previously, demographics were available by Market Tier designation. STRATA did not support Market Tier designations and available demographics are a full list of available demos across all Market Tiers where unavailable demos in a market would have 0 population.
Demo Combinations	Age/Gender demographics are not combinable. For example, if Adults 18-34 cannot be combined with Adults 35-54 to get the Adults 18-54 demographics data. Additionally, Men 18-34 and Women 18-34 cannot be combined to get Adults 18-34. Adults 18-34 data if available is directly from the Rentrak feed. STRATA does not combine the Men/Women age breaks to produce the Adults age break.
Projections / Averages Support	Projections and Averages are supported.
Copyright	Rentrak Corporation Audience Estimates Copyright (c) YYYY Rentrak Corporation. Rentrak-derived minimum thresholds have not been applied to these estimates; the thresholds will be applied on a go-forward basis in a future Rentrak release. Audience estimates for total households and age/gender only are available based on market tiers.
Minimum Threshold	TBD - Rentrak will be providing minimum threshold and IFR suppression rules for demographics in the future.
Market Tiers	Starting with the September 2016 surveys, Rentrak retired its market tier designations. Previously, each market was identified as belonging to a Market Tier.

Strata Supported Rentrak Age/Gender Demographics

The following list of Age/Gender Demographics will be supported in VIEW.

*The demos are supported in VIEW v2.4a and the August 2013 survey. 

**The  demos are supported in VIEW v2.4i and the August 2015 survey.  (May-July are available upon request)

***The demos are supported in VIEW v2.4q and the September 2016 survey.

****The demos are supported in VIEW v2.4v and the December 2017 survey.

Adults 18-24	Women 18-24	Men 18-24
Adults 18-34	Women 18-34	Men 18-34
Adults 18-44***	Women 18-44***	Men 18-44***
Adults 18-49	Women 18-49	Men 18-49
Adults 18-64****	Men 18-64****	Women 18-64****
Adults 18+***	Women 18+***	Men 18+***
Adults 21-24*	Women 21-24**	Men 21-24**
Adults 21-34*	Women 21-34**	Men 21-34**
Adults 21+*	Women 21+*	Men 21+*
Adults 25-49*	Women 25-49**	Men 25-49**
Adults 25-34**	Women 25-34**	Women 25-34**
Adults 25-54	Women 25-54	Men 25-54
Adults 25-64****	Men 25-64****	Women 25-64****
Adults 35-44***	Women 35-44***	Men 35-44***
Adults 35-54	Women 35-54*	Men 35-54*
Adults 35-64	Women 35-64	Men 35-64
Adults 35+*	Women 35+*	Men 35+*
Adults 45-54***	Women 45-54***	Men 45-54***
Adults 50+	Women 50+	Men 50+
Adults 55-64***	Women 55-64***	Men 55-64***
Adults 65+	Women 65+	Men 65+
Adults 55+****	Men 55+****	Women 55+ ****
HH Live+3****	$0-$49,999****	$50,000+****
$75,000+****	$125,000+****	$100,000+****
Hispanic****	Children Present in HH****	No Children Present in HH****
Single-Person HH, Female****	Single-Person HH, Male****	High School****
College****	Graduate School****

Strata Demo PUT Methodology for Rentrak Demo Data

NOTE: Starting with the March 2013 Survey, Rentrak will be providing Demo PUTs. All PUTs moving forward are reported by Rentrak.

Demos Rtgs are only provided for a subset of stations (broadcast stations) by Rentrak at this time. STRATA has decided to estimate Demo PUTs so that our users can project demo viewership.

Using only the subset of stations with reported demo ratings, we calculate the “total” reported station viewing for HH and Demo and the “total” reported station HH Shrs by day and quarter hour. Although Households have viewing and usage estimates for cable networks and broadcast stations, using the subset of stations where demo ratings exist will be a better representation of PUT levels since there are no cable demo ratings available at this time.

Based on the “total” reported stations HH Shrs, we estimate the Demo PUT for the “total” reported stations by day and quarter hour.

Total Station = set of stations that contain both HH and Demo reported viewing.

For each day and quarter hour:

Total Station HH Imps = Sum of HH Imps for stations with reported demo viewing

Total Station HH Shrs = Total Station HH Imps / HH HUT

Total Station Demo Imps = Sum of Demo Imps for stations with reported demo viewing

Demo PUT = Total Station Demo Imps / Total Station HH Shrs

Once the Demo PUTs are derived by day and quarter hour, Demo viewing estimates for any station can be expressed over the calculated Demo PUT to derive Demo Shrs.

Once Rentrak starts supplying Demo PUTs and Shrs, we will stop producing Demo PUT estimates. Depending on how Rentrak derives their Demo PUTs and Shrs, methodology can vary. The STRATA methodology for producing Demo PUTs was discussed with Rentrak.

Rentrak Demographics by Market Tier

Please refer to the attached spreadsheet,  Rentrak Demos by Market Tier. for a list of prior Rentrak Demographics by Market Tier.  NOTE: Starting with the September 2016 survey demographics are no longer available by Market Tier designation. 

Rentrak Market Tiers

Please refer to the attached spreadsheet, Rentrak Markets by Tier. for a list of prior Rentrak Market Tiers.  NOTE: Starting with the September 2016 survey demographics are no longer available by Market Tier designation.