POSTING ON OLYMPIC EXCLUSION DATA

Overview

Nielsen's Olympic Exclusion Data simply takes the market survey and removes the programming from all stations during the time periods Olympics coverage aired. Using the 2014 Winter Olympics Exclusion Data as an example, the timeslots will be blank and reported as 0 ratings/imps during Olympics programming.

Recommended Usage

This data would be used to Post in SBMS if you want to remove the skew that comes from the Olympic broadcasts on 4-week averages. It's recommended this be used for posting non-LPM markets, for posting January and/or March against the 4-week February average ratings.

If you are posting for the exact day/date/time in LPM markets, the general market data should be used instead of Olympic Exclusion Data. Using the general market survey, ratings/imps would be reported for the Olympics which would be important particularly if you have spots that aired during Olympic programming.

So, for a 1Q14 flight, use the WI14 Olympics survey for posting date ranges of January (12/30-1/29) and March (2/27-3/30) in SBMS. Then use the regular Feb14 survey for the Feb sweeps date range: 1/30-2/26. See grid below:

This way, specific ratings/imps by day/time will be reported for the spots that fall in the survey period / sweeps (FEB14). And the 4-week average without the Olympics averaged in will be used for the spots that ran outside of the survey period / sweeps.

Support

• Nielsen Winter Olympic Exclusion Data for 2014 will be released the week of 3/31/14.
• VIEW v.2.4cR2+ is required.
• SBMS requires updated sweep dates, available by updating the SBMSAX32.MDB using the SBMS Data Manager. These were added to the SBMSAX32.MDB file as of June 2013.