Nielsen Continuous Diary Measurement Audio Data

Nielsen’s new Continuous Diary Measurement (CDM) data will measure the local Audio landscape year-round.

All current four-book markets (listed below) will convert to 12 currency releases starting with the July 2019 (previously Summer) survey period.

Each release of data will be a rolling 3-month average. For example, the July 2019 release will average the responses from May, June and July.  

Surveys will be labeled as “Nielsen Audio CDM”. The survey labels will include the months included in the survey, where the currency period is in all caps. For example, the July 2019 release will be labeled as May19-JUL19.

These surveys cannot be averaged with previously released, seasonal surveys. Additionally, multi-book averaging is only allowed for surveys that do not share any months. For example:

• Jul19-SEP19 + Oct19-DEC19 is acceptable because there are no shared months.
• Jul19-SEP19 + Aug19-OCT19 is not acceptable because both surveys share the months of August & September.

Note: You must be on VIEW v3.2.1 or higher to install and use this data.

Markets Affected:

Akron
Albany-Schenectady-Troy
Albuquerque
Allentown-Bethlehem
Bakersfield
Baton Rouge
Birmingham
Buffalo-Niagara Falls
Charleston, SC
Chattanooga
Colorado Springs
Columbia, SC
Dayton
Des Moines
El Paso
Fresno
Ft. Myers-Naples
Grand Rapids
Greenville-New Bern-Jacksonville
Greenville-Spartanburg
Harrisburg-Lebanon-Carlisle
Honolulu
Huntsville
Jackson, MS
Knoxville
Little Rock
Louisville
Madison
Mobile
Monterey-Salinas-Santa Cruz
New Orleans
Oklahoma City
Omaha-Council Bluffs
Puerto Rico
Richmond
Rochester, NY
Shreveport
Spokane
Springfield, MA
Syracuse
Toledo
Tucson
Tulsa
Wichita
Wilkes Barre-Scranton
York